While still overseeing accounting, reporting and treasury, today's CFO is in a prime position to drive company-wide strategy and lead key transformations. They complement the CEO by bringing financial acumen that helps achieve growth objectives and build long-term shareholder value.

This brief blog article highlights the core benefits of a fractional CFO, focusing on their relevance to small and medium-sized businesses. The article aims to inform and persuade business leaders about the practicality and advantages of this innovative approach to executive financial management.

Many business owners focus heavily on driving sales and generating revenue. But your top line revenue doesn't tell the whole story - gross profit is a key metric that all companies need to track.